It goes a lot deeper, its an organisational cultural lack of self belief. Sociologists may say it is due to our working class history and "knowing our place". Fact is we cant control the media, we daren't try to control the media, and we don't punish the media when it heaps sht on the game. Where does that fear come from? Is it ineptitude, weakness or lack of confidence? Probably a bit of all three
Ch9 and Fox should have been brought to task about their treatment of RLWC17 by now. They clearly haven't. Why haven't they? Nobody shts on RL as well as RL itself, it seems its in our blood to do so.
The self anointed "Home of Rugby League" ran through the results in 30secs on Sports Sunday, yet they spent 5 minutes talking about some bald victard playing for a new AFL club. Considering they don't have any AFL broadcast rights it would seem that commercial considerations only apply to Rugby League. Even then it's foolishly myopic, as one would think promoting the success of a rugby league event could only be advantageous for a network with rugby league rights for the next 5 years.
Fox Sports seem to have an extensive coverage of other code internationals and not of the rugby league world cup. Understand they are not telecasting the world cup, however I would suggest that being extremely popular on free to air tv warrants a decent mention of this world cup. It's beating other code internationals on tv hands down every weekend for the past 3 weeks in Australia.
I was watching Fox Sports on the hour news a few nights ago and it took them 22 minutes before they even mentioned rugby league. They had all of the A-League, "Hybrid rules football", every international soccer match around the planets results, rugby union, and even car racing before they mentioned the RLWC.
TV ratings in NZ.
The Kiwis vs Tonga match did better than the All Whites v Peru World Cup qualifier which began 40mins earlier than the league match. It was the 2nd most watched sporting event on the weekend not far behind the All Blacks vs France game which was played the following morning.
Television viewer numbers SKY Sport (ages 5+)
Rugby - All Blacks v France 482,600
League - Kiwis v Tonga 394,400
Football - All Whites v Peru 346,500
Golf - LPGA Tour Blue Bay 59,600
Boxing - Junior Fa v Fred Latham 36,900
(Figures courtesy of AC Nielsen)http://www.nzherald.co.nz/index.cfm?obj ... ef=twitter