As flagged by The Australian’s Margin Call column, Crown’s sponsorship of the South Sydney Rabbitohs and Melbourne Storm NRL teams has also been abandoned as part of the review.
Crown struck a three-year, $3m sponsorship with Souths in 2014, replacing rival casino operator The Star. At the same time Mr Packer paid $12.5m for a 37.5 per cent stake in the club alongside Russell Crowe. A five-year deal with the Melbourne Storm was extended last year.
(The article is behind a paywall so if you'd like to read the entire thing just Google "Crown to drop sport star links" and you should be able to reach it that way.)
According to the article in the Australian it sounds like Crown Resorts dropping sponsorship is a decision that has already been made, not something under consideration. Very disappointing considering a) we only just signed a lengthy renewal (until the end of 2020) and b) you know Crown Resorts can afford it, cost cutting or not. You'd like to think they'll at least see out the rest of the season. The integration of the Crown Resorts logo over the last couple of years has been spot on, even if the logo is a tad on the large side.
I wonder if an existing sponsor will step up and take the front of jersey position. With the way Tigerair has been increasing their visibility on the jersey I wonder if they'll put their hand up. Maybe the only reason they're not there already is because Crown Resorts already had a deal and was willing to renew.
I still think Bank of Melbourne would be the perfect fit as a sponsor.